Cattle.com

Cattle Site Visitor Report Discontinued

The cattle site visitor share report that we’ve put out for several years now will no longer be published.

It relied on data from Quantcast, Compete, and Google to give rough estimates of which cattle sites get the most unique visitors.  None of the services are all that accurate on their own but we triangulated them to come up with something that, while flawed, was as fair an analysis of which cattle related sites get the most traffic.

In the last few months Compete.com started becoming more and more restrictive with their information.  First, they required a login to access it.  Next, the limited queries to ten per day.  Now, you have to have a premium account (starting at $200/month) just to get any information on site they don’t have large sample sizes for.  Since all but 4-5 of the sites we track fit into that description, it’s no longer feasible to pull in the Compete.com traffic data.

Without at least three different sources to pull from, the report has even shakier reliability than it did before and I don’t think it’s reliable enough at all to even waste time posting.

Nobody really tries to convince people they have a lot of traffic based on hit data or vague claims any more like they did when I first started running the report.  In the world of both show and seedstock cattle, reaching the right 5-10 people is significantly more valuable than reaching large numbers of people.  However, if somebody does try to do that when trying to sell you advertising, absolutely insist on seeing a traffic report from them based on Google Analytics data.