The Paul Harvey Super Bowl

So by now you’ve all heard the big news of the night, the only news that matters.

The Dodge commercial.

I wish the #agchat folks had cameras on themselves while watching that commercial for the first time.  I like to imagine that the reaction in the living rooms of the people I follow on Twitter was similar to the reaction in mine when Deshazor Everett jumped that route against Alabama.

It’s a touchy subject but I kind of roll my eyes at most of that “tell the world about farmers” stuff.  We spend a bit too much time patting ourselves on the backs for doing something that I guarantee you a million desk jockeys who weren’t born into families with land would kill to have the opportunity to do.  That and the whole idea of telling people how great you are because you’re a farmer seems to fly in the face of the personality of every farmer and rancher I’ve ever known. 

This was different.

It was blatantly using the perception of farmers to sell trucks.

Strangely enough…..that actually made it feel more authentic.

That commercial did more for the reputation of farmers and ranchers each second it aired than agvocacy has done in its combined history.

Heck if I know how, but there’s probably something to learn from that.