Mission Statement

What we are

Cattle.com is an educational and commercial resource designed for everyone associated with the beef industry.

When providing educational information, we will ensure that the primary focus of each page is to inform and educate our visitors.

When providing commercial information, we will focus on providing as much information as possible to allow our visitors to make an informed decision.

We will provide relevant advertising opportunities for those interested in gaining exposure for their operation. 

We will constantly develop and improve the technology of our site in order to provide a better resource for our visitors.

We will constantly strive to provide the highest quality cattle website on the internet.

We will provide a comprehensive directory of as many cattle producers as economically possible. 

What we aren't

While search engine optimization will be taken into consideration in order to allow search engines to properly index our pages, it will never take priority over educational content.

We will not charge for advertising that doesn't benefit the ranch or company purchasing it.  Advertising will never be the focus of this site. 

We will never make claims we cannot back up about our technology, we will allow it to speak for itself.  If a competitor develops a tool that we do not have, we will either create a better tool or refer our visitors to them.

We will never make claims about our traffic without providing the actual traffic data.

We will never hesitate to link directly to our competition even if they do not extend us the same courtesy.  If their site is better than ours, our visitors should stay on their site.

We will strive to produce W3C compliant web pages to ensure those with disabilities can access Cattle.com without problems.

The prevalence and success of shallow directory sites that are essentially glorified phone books has held back the progress of beef websites in general.  There are plenty of websites that exist for the sole purpose of making money by selling links and 'web design packages'.  While Cattle.com is developing a comprehensive cattle breeder directory for our users, we will never base our business model on charging for links.  That business model has failed in the general internet and will ultimately fail in agriculture.