Show Cattle Magazine Trends #1 - Dec 2014

WEDNESDAY, DECEMBER 17, 2014

I was looking through a 20 year old issue of The Showbox the other day and noticed that it was dominated almost exclusively by show lamb ads.  That’s strange because even though that was an April issue, that’s just nowhere near the case nowadays.

It got me wondering what has changed in the show cattle magazines over time and then I realized I stumbled on a new running blog post series analyzing trends in the content of those magazines.

What I’m going to start doing is pull up the big three show cattle magazines (Times, Circuit, Box) once every three months, index the content, and post the stats here.  It’s meant to highlight the differences in the magazines throughout the year and the overall changes in content over the longer term.

I’m categorizing the content by…

Bling & Trinkets

Stuff your wives and/or effeminate sons wear.

Bull Sale

Sales that are almost exclusively bulls.

Bulls

Advertisements for AI sires including those two page spreads of large amounts of bulls.

Clinics

Show, grooming, and livestock judging clinics.

Clothing

General clothing that isn’t bling.  I differentiated between bling and clothing by whether I’d be willing to be seen wearing it.

Content

Educational articles, editorials, and ramblings about the past.  Show points were included in this as well.

Equipment

Trailers, clippers, squeeze chutes, anything that you can hold.

Feed Ads

Stuff you feed your cattle that typically comes in a 50lb bag.

Feed Supplements

The stuff you put on top of your cattle’s feed.

Female Sale

Sales that are almost exclusively meant for females.

Grooming Chemicals

Anything you spray on your cattle.

Marketing

Ads for the online sale companies and marketing services.

Ranch

General branding ranch ads that don’t target a specific event.

Show Ads

Advertisements and entry forms for specific shows and/or show series.

Show Winners

Pictures of show winners, regardless of species.

Steer Sale

Advertisements for calf sales.

Percentage of Each Type of Content

Content TypeAverageShowtimes ShowboxShowCircuit
Show Winners27.735.6 13.629.4
Content18.628.815.7 8.1
Female Sale17.910.413.231.4
Show Ads8.33.918.9 5.1
Feed Supplements5.11.710.6 4.9
Steer sale5.05.25.6 4.4
Bulls4.53.16.5 4.9
Equipment 4.13.15.0 4.9
Marketing2.73.52.4 2.2
Feed Ads1.31.21.8 1.2
Ranch1.10.391.8 1.5
Grooming Chemicals0.950.771.2 0.98
Bling & Trinkets0.750.970.74 0.49
Clothing0.550.581.18--
Bull Sale0.470.391.180
Clinics0.32--0.590.49
Religious0.163.87----

Online Sale Monitor

Yesterday's Online Sales

Not Just Another Bred Sale 2014
15 Bred Heifers avg $3,851
1 Flush avg $5,250
View All
JRB Cattle Co Online Bred Female Sale 2014
4 Bred Cows avg $2,938
9 Bred Heifers avg $3,278
View All
Matt Lautner Cattle Online Club Calf Sale 12-17-14
2 Heifers avg $4,000
3 Steers avg $9,167
View All
Stylin' Selections Online Sale 2014
7 Heifers avg $2,414
View All
Lautner Farms Online Semen Sale 12-17-14
19 Semen lots avg $71
1 Sexed Semen avg $196
View All
Matt Lautner Cattle Online Semen Sale 12-17-14
28 Semen lots avg $41
1 Sexed Semen avg $80
View All

Recent Updates

Temporary Holiday Help Wanted

TUESDAY, DECEMBER 16, 2014

Job Title - Wife Teller

Job Description

Short term holiday position.

Primary responsibility will be telling Jeff’s wife that the ‘pull 30 CIDRs before 9AM and give a shot’ day for the January 3rd flush date is Christmas morning.

Day to day tasks will include accepting guilt trips up to and including Christmas morning.

Relevant Experience

Minimum 2 years of marriage.  5-10 years continuous marriage preferred.

Top Web Sale Lots Week of 12/8/2014

SUNDAY, DECEMBER 14, 2014

Sale Reports

Top individual sale lots of the past week...

  1. $55,000 - Bred Cow sired by Irish Whiskey
    The First Class Female Sale 2014 #202
  2. $51,000 - Bull sired by Yellow Jacket
    Sisco Brothers and Kraenow Cattle Friends in Low Places Elite Heifer Online Sale 2014 #1
  3. $50,000 - Bred Cow sired by Irish Whiskey
    The First Class Female Sale 2014 #285
  4. $47,300 - Bred Cow sired by Ace
    The First Class Female Sale 2014 #271
  5. $47,000 - Bred Cow sired by Heat Wave
    The First Class Female Sale 2014 #257
  6. $44,000 - Bred Cow sired by Irish Whiskey
    The First Class Female Sale 2014 #204
  7. $40,000 - Bred Heifer sired by Poker Face
    The First Class Female Sale 2014 #105
  8. $34,750 - Bred Heifer sired by John Wayne
    The First Class Female Sale 2014 #98
  9. $34,000 - Bred Cow sired by Jakes Proud Jazz
    The First Class Female Sale 2014 #256
  10. $32,000 - Bred Cow sired by Monopoly
    The First Class Female Sale 2014 #240

There are 57 Days Until Fort Worth

TUESDAY, DECEMBER 09, 2014

This doesn’t really apply to the haired shows as much as the slick shows but as long as we're counting Texas major shows, that’s the first big steer show of the Texas year.

Dear Majors,

You guys can do whatever you wish with beta agonists.  I personally think those of you prohibiting them are going in the wrong direction.  If you looked at the real world consequences that nobody will talk to you about, you’d realize it’s far more ethical to allow beta agonists in the show ring than what ends up happening by prohibiting them.

But it’s your show and your decision.

Just one request…

Do it at least 60-days out.

There are hormones and supplement combinations people can use instead of zilpaterol hydrochloride that have similar results.

But they need 45+ days to work and people need to be able to plan.

Just out of a very base level of respect for your exhibitors, if you are going to enact a policy regarding beta agonists or specifically zilpaterol hydrochloride, do it 60-days out and be clear about what your new policy is.

Top Web Sale Lots Week of 12/1/2014

SUNDAY, DECEMBER 07, 2014

Sale Reports

Top individual sale lots of the past week...

  1. $56,000 - Heifer sired by OSU Class Act
    Prairie View Farms Online Angus Sale 2014 #1
  2. $40,007 - Heifer sired by Dameron C-5 American Classic
    Prairie View Farms Online Angus Sale 2014 #2
  3. $30,500 - Heifer sired by Monopoly
    Bremer and Crall Females and Fellas Online Sale 2014 #1
  4. $27,500 - Heifer sired by BSF Opportunist
    Lazy H Bar Cattle Co Online Sale 2014 #1
  5. $25,000 - Heifer sired by C&C Priority 1428B EXAR
    Prairie View Farms Online Angus Sale 2014 #3
  6. $18,500 - Heifer sired by C&C Priority 1428B EXAR
    Prairie View Farms Online Angus Sale 2014 #11
  7. $17,500 - Heifer sired by PVF Windfall SCC 9005
    Prairie View Farms Online Angus Sale 2014 #5
  8. $16,200 - Heifer sired by Silveiras Style 9303
    Prairie View Farms Online Angus Sale 2014 #8
  9. $15,500 - Heifer sired by Irish Whiskey
    Bremer and Crall Females and Fellas Online Sale 2014 #7
  10. $15,000 - Heifer sired by EXAR Blue Chip 1877B
    Lazy H Bar Cattle Co Online Sale 2014 #2

Jackpot Shows for Dummies - Progress vs Prospect

WEDNESDAY, DECEMBER 03, 2014

Texas has two ‘show seasons’.

The big show season is from January through the end of March.  That’s when the majors like Fort Worth, San Antonio, and Houston are held.  That’s also when the majority of counties have their big show.  As far as the stereotypical exotic show steer goes, those calves are typically fall borns with a few hold over spring borns that are pushing two years old by the time of the show.

There’s also a fall show season which is a lot closer to what you guys in the Midwest are used to.  There are numerous counties that have their final show at that time but the big show is the State Fair of Texas which is held in October.  These have a tendency to be spring born steers.

That creates two completely different types of show steers on the show circuit and some shows, like the Fall Classic that I referenced on Monday, split those two types of steers into different shows.

From April (end of majors) through October (state fair) the progress classes are steers over a certain weight, typically 700-900lbs depending on the show, that are generally being fed to go to the state fair.  Prospect classes at that time are generally calves being fed for the spring majors.

From October (state fair) through March, the progress classes are the steers targeted toward the spring majors.

The breed break ups change with the switch of the types of calves meant for the shows.  The divisions with calves meant for spring majors have 16 classes and the divisions with calves meant for the state fair have three classes.  

Largest Percentage Price Increases for Semen

TUESDAY, DECEMBER 02, 2014

We have records of right at 9,500 lots of semen sold in online sales over the past two years.

There are 49 bulls that had at least ten lots sold in both the 12/12-11/13 and the 12/13-11/14 time periods.

The ten bulls with the largest price increases from 2013 to 2014 are…


Bull December 2012-November 2013 December 2013-November 2014 % Increase
Lots Sold Average Price Lots Sold Average Price
Troubadour 33 $43.89 45 $229.02 421.8%
JH (american bull) 16 $81.63 31 $213.87 162.0%
Man Among Boys 74 $38.70 214 $96.49 149.4%
BK Unlimited Power 472 34 $103.56 19 $195.00 88.3%
Indian Outlaw 11 $103.63 13 $153.08 47.7%
Bodacious 13 $22.08 40 $28.26 28.0%
Jakes Proud Jazz 18 $42.31 13 $51.27 21.2%
Friction 32 $110.94 34 $133.32 20.2%
Ali 24 $86.96 22 $104.23 19.9%
Meyer Ranch 734 43 $363.77 39 $412.51 13.4%

Fall Classic Numbers

MONDAY, DECEMBER 01, 2014

There were right around 125 progress steers in Waco yesterday.

There were a total of 16 prospect steers.

There were at least four single entry breeds.

Top Web Sale Lots Week of 11/24/2014

SUNDAY, NOVEMBER 30, 2014

Sale Reports

Top individual sale lots of the past week...

  1. $39,000 - Heifer sired by Blaze of Glory
    Rodgers Livestock Heifer Sale 11-29-14 #8
  2. $25,000 - Heifer sired by SCC First N Goal
    Pedigrees for the Purple Online Heifer Sale 2014 #1
  3. $21,500 - Heifer sired by Dameron First Class
    Holmes Show Cattle Online Sale 11-29-14 #3
  4. $20,500 - Heifer sired by SCC First N Goal
    Pedigrees for the Purple Online Heifer Sale 2014 #7
  5. $17,000 - Bred Heifer sired by Irish Whiskey
    Rising Stars VII Holtkamp Cattle Co 2014 #14
  6. $16,500 - Heifer sired by CNS Pays to Dream
    Lee Simmental Farms Online Female Sale 2014 #3
  7. $16,500 - Heifer sired by Paradox
    Holmes Show Cattle Online Sale 11-29-14 #5
  8. $16,500 - Bull sired by Liquid Courage
    Rodgers Livestock Heifer Sale 11-29-14 #1
  9. $16,000 - Heifer sired by CNS Pays to Dream
    Lee Simmental Farms Online Female Sale 2014 #9
  10. $15,000 - Heifer sired by Sooner
    Moore Land and Cattle Online Steer and Heifer Sale 11-29-14 #2

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